Created by Self-Made

So, you need a new website?

It's a business essential in a world where 'google it' is the answer to most things. And it's a slice of the internet that you can actually own (without being at the mercy of algorithms). It’s where potential clients will decide whether they like and trust you enough to buy.

And, if you can get it right, you might finally have a website that you're actually excited to send people to. A website that doesn't just look beautiful, but actually pays the bills. But you probably already know all of that. Which is why building a website has been on your mind for a while.

Website Examples and person working

but maybe you're


Stuck sifting through a sea of templates with no idea which to choose.
Stuck wondering which website builder is best.
Stuck wondering what to actually put on the page.
Stuck feeling overwhelmed all the tech details.
Stuck wondering whether you should DIY or just hire a pro.
Stuck wondering where to even start.

most people

build their



Artist Website
Carpentry Website

They choose a platform their friend raved about, find a template that looks beautiful and start editing.

But, it doesn't take long for them to realise the template doesn't quite fit what they want to say. Their images don't work with the design. And they're stumped about what to actually say.

The process feels hard and burdensome because they're approaching it backwards. What they don't realise (because no one has ever told them), is that choosing a design is one of the FINAL steps of the website process, not the first.

you should know that

building a website

can be



You just need a step-by-step plan to follow so you know what to focus on (what to skip) and in what order.

The secret to making your build simple, is having a plan, stan. Because, armed with a plan, your website can be an investment, not a time and money pit.

You'll know what to build and where to build it, without getting stuck in the weeds. And when your 2am brain decides to question every decision you've made on your website mid-build, you'll have a well thought out game plan to keep you on track.

Because, when you have a clear path forward, creating your online home can be a breeze, not a burden.

who are we?

Hey! We’re Kane and Lisa. We're the founders of the branding agency Baker Creative, creators of the DIY store Self-Made, and hosts of the Brand-Led podcast.

We’ve built and managed a lot of websites in our time. For our own businesses. For our clients. For ourselves. Ranging from simple one-page sites to complex 300+ page sites.

We've launched websites using Wordpress, Squarespace, Wix, Webflow and Shopify and have built websites that have doubled and tripled enquiries for our clients. And now, we'd love to share our battle-tested process with you as you take on your next website build.

Client Websites
YRS experience
Sarina Headshot
Sarina Shaw
Here Business & Wealth
"We can invest more in marketing now that we have the foundation right and we can see how well people are responding to the new brand and website. The finished product we received was exactly what we were hoping to achieve."
Paul Headshot
Paul Ramondo
The Brightside Agency
"When my first website developer disappeared mid project, I was hesitant to invest more time and money into it. But, Kane and Lisa made the website process simple and stress free. Our new website accurately represents who we are and what we can do. It fits us to a T and I'm excited to share it."
Emma Headshot
Emma McGeorge
The Pelvic Hub
"I was feeling overwhelmed as to how or where to even start and I was worried about investing in a business that was not even created yet. Lisa and Kane are incredible (understatement) and went above and beyond to help me come up with an amazing website. I'm so proud of what we created."
Alison Headshot
Alison White
People Who Care
"Now that we've launched our new website, we've seen a drastic increase in enquiry submissions for both potential clients and volunteers, as well as extremely positive feedback from staff and peers."
Anne Headshot
Anne Hancock
Hancock Denture Clinic
"We're so pleased that we can now capture a new, younger audience through our website. Not only are we at the top of search engine results pages, but our website looks beautiful and professional."
Mark Headshot
Mark McKenna
Spatial Studios
"Kane & Lisa's approach was insightful, collaborative and engaging and we felt supported, challenged and empowered throughout the process. The feedback so far from our clients and collaborators has been very positive.”

steal our secrets

Want to skip right past the rabbit holes and sidestep the costly mistakes that most business owners make?

We’ve taken everything we’ve learned from planning websites for non-profits, designers, accountants, instructors, coaches and consultants and turned it into a step-by-step action plan that anyone can follow (yep, even if you're the least techy person you know).

Hand Holding Website Planner Box


The Complete Website Launch kit

Learn the steps we use to build websites, so you have a clear plan.

Get all the answers to your biggest website questions, in one place.

Stay focused on what you actually need to do (and skip the distractions).

Plan a stand out website that helps you hit all your big 2022 goals.

Complete Website Planner Flay Lay Scene
Launch Plan how it works


ACCESS the launch kit

After your purchase is confirmed, you'll get a instant access to the Complete Website Launch Kit and all the bonus goodies so you can start planning right away.

Exercises how it works


Complete the exercises

Follow the step-by-step plan and tick off each action step using the interactive software. You'll find resources, videos, worksheets and cheat sheets to help you every step of the way.

Build and launch how it works


BUILD & launch

Feel confident knowing exactly what to build, where to build it and what should go on each page. Once you've checked off all the action steps, you're ready to go live!

Sneak a Peek

Catch a glimpse of our step-by-step formula for building a simple, profitable website. No fluff, just practical content to take you from idea to launch as quickly as possible.

A Sneak Peek Inside The Complete Website Launch Plan

Macbook Screen

The Planner Pack

Website Planner Pack Mock
Valued at $597
Website Planner inside iPad
Interactive Planner
Built on Trello Software
Planner outline
Set Your Goals


First, you're going to get clear on what you're trying to achieve with your new website and the impact it will have on your business. We'll show you how to work out how much a new website will be worth to you, so you can decide how much time and money to spend on it.



Start Here


Clarify Your Website's Purpose


Set a Website Goal


Set Your Launch Date


Create Your Ballpark Budget

Find Your People


The success of your website hinges on how well it connects with your visitors, but most people only scratch the surface when it comes to understanding their audience. We'll show you how to uncover who your website visitors' biggest dreams, desires, fears and problems so you can tailor your website experience to their needs.



Module Overview


Identify Your Visitors


Empathise With Your Visitors

Your Stand-Out Strategy


A big part of your website's job is to help you stand out in your space. You want your website to be the one that sticks in your visitors' minds, even after they leave. In this module, you'll learn how to unpack what you want to be known for. We'll reveal our best tips and resources for defining a stand out personality and your unique look and sound so you can create a website that truly represents you.



Module Overview


Find Your Gap


Pinpoint Your Personality


Define Your Verbal Identity


Create Your Visual Identity

Plan Your Content


Learn our simple process for getting clarity on the pages, content and features that you’ll need on your website. We'll show you how to make strategic decisions about the pages you need, what to include in your main navigation and the content that goes on each page. You'll develop your own sitemap and content plans for each of your website pages. Once you're done, you'll have everything you need to start your website build yourself, or to get an accurate quote from your designer, copywriter or photographer.



Module Overview


The Big Website Brainstorm


Create Your Sitemap


Header, Navigation & Footer


Plan Your Pages


Plan Your Photography

Create Your Website


In this final module, you'll take action on your website build. We'll show you how to choose the right website platform for your needs and how to secure your domain name, before guiding you through our best tips and resources for writing your website words and crafting your website. Then, you'll prepare your website to launch, creating a promotional plan before sending your website into the world!



Module Overview


Choose Your Website Platform


Secure Your Domain Name


Write Your Website Words


Build Your Website


Create Your Promotion Plan


Launch It!

Included Supplements
Digital PDF (A4)
Fillable PDF Worksheets
Tips, Resources & Website Inspiration

The Bonus Pack

Bonus Pack Mock
Valued at $99
iPad - What to Look For in You Creative Team
What to Look For in Your Creative Team
Digital PDF (A4)

If you’ve started your search for creatives you can trust with your branding, web design, photography or copywriting, you’ll know that there are countless options, each with different processes, timeframes and packages. This guide is designed to arm you with the right questions and considerations to find the right people for your needs.

Choose the Right Template: A Quick Start Guide
Digital PDF (A4)

Are you stumped about which website template to choose? It’s not easy to look past the placeholder text, stock photos and colours to envision your own brand within a template. This guide will show you what to pay attention to (and what to ignore) to find the right website design template.

The Ultimate Website Launch Checklist
Digital PDF (A4)

Before you hit that launch button on your website, complete this monster launch checklist which covers the pre-launch, launch and post-launch must-dos, so you can hit that publish button with confidence.

Laptop Macbook

Love It Or We'll Refund It

If, after 21 days you haven't been able to plan your website, you deserve your money back— and we’ll give it to you. Email us to show us you've put in the work, and we'll return your investment. Read T&Cs

Ready to Plan Your Website Like a Pro?

Website Planner Scene Mockup
The Complete Website Launch Kit

The step-by-step game plan to build and launch a website that attracts your dream clients.

Planner Pack
Valued at $597
Bonus Pack
Valued at $99
The Complete Website Launch Kit

The step-by-step game plan to build and launch a website that attracts your dream clients.

Planner Pack
Valued at $597
Bonus Pack
Valued at $99

Frequently Asked Questions


What if I'm not happy with my purchase?

If you decide to join us, you’ll be introduced to our formula for planning your new website, and any other websites you create in the future. We know this training has the potential to not only change the way you think about your website build, but transform the profitability of your website and your business.

But, maybe you’re on the fence because other resources or trainings have left you disappointed or skeptical. That’s we’re giving you the opportunity to dig in and test-drive the Complete Website Launch Plan for 21 days. That's 21 days to take action, complete the exercises, watch the videos, scope out the resources and plan your new website.

If, after 21 days you haven't been able to plan your website and don't feel more confident in building your new online home, you deserve your money back— and we’ll give it to you.

All you have to do is reach out to, show us you’ve put in the work, and we’ll refund your investment pronto! 

Learn more about our refund policy here.

What is this exactly?

It's a course designed to help you plan and build your new website so that it becomes an investment, not a sunk cost. Because creating a website can already feel like a big, overwhelming undertaking, we've broken down the step-by-step process we use to plan and build websites in our own branding and web design studio, Baker Creative.

You'll learn the strategic process behind creating a stand out website, so instead of copying what everyone else in your industry is doing, you can make educated decisions about what will work for your business and your audience.

How will I receive the files?

Once you checkout you will be sent an email with a link to the Complete Website Launch Plan in Trello. You'll need to take 1 minute to create a free Trello account if you don't already have one. Then, simply copy the Complete Website Launch Plan to your Trello account. Everything you need to complete the course lives inside this free planning tool, including all your bonus resources.

How long will it take to complete?

You have access to your copy of the Complete Website Launch Plan for as long as you like. The time it takes to complete will depend on how much time you can dedicate to it, whether you have people helping you and how big your website is.

Will this course show me how to design and build my website?

We want to be really clear— this is not a website design or development course. We won't be showing you how to apply colour or use coding languages.

If you're modifying an existing template, your website builder (e.g. Squarespace, Wix, Webflow) is the best place to find hundreds of amazing tutorials to support you with this process.

What's not well-covered on these platforms is how to decide what goes on to a page and how to pick the right website platform and template for your needs. They don't show you how to plan your website. So, that's what this course covers.

If you have any questions about what's included in the Complete Website Launch Kit, feel free to shoot us an email at

Can I use this plan for my ecommerce website?

We created this course specifically for service-based businesses. If you're creating a website that is primarily an online store, the plan will still be helpful to you overall, but you might find the examples and recommendations less relevant to your situation. If you are unsure whether this kit is right for you, reach out at and we can chat about whether it's a good fit.

How is this different from other courses?

We don't want you to spend the limited time you have to dedicate to your website watching lengthy videos and learning theory you'll never use. Some courses are filled with filler that makes it look valuable, but it doesn't actually get you to your goal as fast as possible.

This course is all about taking action. Think of it like the juiciest, most comprehensive, website launch checklist you've ever seen. It's got every step you need to complete to get your website live, without getting bogged down by unnecessary fluff.

The other thing you should know is that we didn't just learn this stuff somewhere and regurgitate it. We developed this framework ourselves. From scratch, by trial and error. And we use it regularly for ourselves and out clients, so we know it works a treat.

I have another question!

We'd love to answer it! Get in touch at

Kane & Lisa in studio with computer on desk