You can do it alone. But you don’t have to.
You can do it alone. But you don’t have to.

Jade had been thinking about creating an ebook for a longgg time. Eight years to be exact. In between juggling kids, client work and running her studio, she just hadn’t found the time. And then BAM! She created 4 amazing resources in under 2 months. Maybe, like Jade, that digital download you’ve been thinking of creating has taken a back seat amongst everything else you need to do? Or perhaps the battle to translate the vision in your head onto your screen makes you want to practice javelin with your laptop?

If you ever wondered how business owners like Jade can knock out share-worthy designs in just a few hours while it takes others weeks (or even months), here’s the big secret. They’ve mastered the art of using repeatable systems and templates. And now you can too. For years we’ve been creating branded templates for ourselves and our clients to shave hours off the content creation process, and now we’re giving you the same tools for your own brand. 

The Lead Magnet Toolkit is a collection of 80+ professionally designed and completely customisable templates that will help you create on-brand, good-lookin’ checklists, cheatsheets, ebooks, content upgrades and so much more.

Our naked template allows you to customise every detail yourself. All templates are editable using either Adobe or Canva.

Ready to spend less time designing and more time showing up for your audience? Grab your toolkit and let’s go live with your freebies.

80+ Versatile Page Layouts & Promotional Graphics

We've included over 50 versatile page layouts ready for you to create as many paid or free resources as you like. Once you’re done, use the 20+ included promotional graphics to share your designs in emails, on your website or blog and on instagram, pinterest and facebook.

Fully Customisable

Everything in the Lead Magnet Toolkit is 100% editable and customisable to match your brand and content. You can use a Canva to edit both the lead magnet and promotional graphics. Or, you can use Adobe InDesign to edit your lead magnet and Adobe Photoshop to edit the promotional graphics.


To help you get started, we’ll give you private access to our video training library, as well as The Attraction Blueprint (an infographic showing you how to move your potential customer from stranger to hot lead) and The 7-Point Promo Plan (so you can create the perfect marketing strategy to reach your ideal customers).

Perfectly Sized for Print & Digital

We’ve made sure our files are perfectly sized and ready to use. If you want your resources to be printable, you can choose from A4 or Letter sizes. And your promotional graphics are already sized for Pinterest, Instagram and facebook feeds and stories, emails and blogs.

Lifetime Updates

Once you’ve purchased the Lead Magnet Toolkit, you get FREE updates for the lifetime of the product, even if the price increases. That means any time we make an update to your chosen theme and its templates you’ll get the updates sent to you for no extra cost.

Frequently Asked

What is Self—Made?

Self-Made is a hub where you can find templates, tools and resources to build your own brand from the ground up. We believe that if you want to build the kind of brand that creates change, it needs to begin with you. If you want to learn how to own your voice, visuals & strategy, this is the place to do it.

Will I need Canva Free or Canva Pro?

All of our templates can be edited with either the free or paid versions of Canva, however not all fonts (even free fonts) are available in the free version of Canva.

All of our naked templates can be used with the free version of Canva.

If you're purchasing a pre-designed theme, please check the Canva compatibility for your chosen theme (you'll find it next to the theme description on the product page).

If you have any questions about fonts and compatibility before you buy, please feel free to get in touch at

Can I resell your design templates?

You may modify and sell our templates as an end product (e.g. a paid ebook), but not as a template. Please view our Product Licence for more information about what you can and cannot do with our templates.

How do I access the Canva templates?

You’ll receive a 'Canva Handbook' PDF with your purchase. This includes direct links to all the included templates, as well as a walkthrough video showing you where to find these links.

Can I use another program to edit my designs instead?

Unfortunately not, we’ve created these products to be compatible with select Adobe software and/or Canva software, so you won’t be able to open and edit it with another program. Please refer to the product page to determine the software and versions you’ll need to edit your designs.

What are Photoshop, InDesign and Canva and how do I access to them?

Adobe Photoshop and InDesign are professional design programs that allow you to create and edit designs. You can download a free trial of either or both programs here or purchase a subscription via the Adobe website here.

Canva is an online web and mobile application which you can use to create and edit graphics. You can create a free Canva account online here. Canva’s basic software is free to use, while some of their more advanced features (including the use of some fonts) require a paid subscription.

If you are new to design software, like with anything new, you’ll need to learn the basics of the software and how to use it. While InDesign and Photoshop are robust in their features, many people who are new to design find Canva faster to pick up and easier to use.

Both programs will allow you to customise our design templates however you like, so choose the software you feel most comfortable with!

What currency is your shop in?

All prices are in United States Dollars (USD) and are inclusive of GST. If you are outside of Australia, you will not be charged GST.

How do I download the files?

After you’ve made your purchase, you’ll see a link to download your purchased items on the confirmation page. You will also receive the same link in your email. The files will be available in a zip folder. Please unzip the files using a program such as WinZip, Z-Zip or Archive Utility (Mac only). Once you've downloaded the files, save them somewhere safe on your computer or cloud. If you have any questions about your purchase, please get in touch at

How will I know which program I need to edit my design?

On the page for each product, we list out the programs that can be used to open and edit the designs. If you're ever unsure, you can always ask us at

Are the photos included in the design templates?

Yep, if you've purchased one of our pre-designed themes (Bellevue, Camwell or Bedford), we'll supply you with the royalty free images as well as a list of where to find the original stock photos. Our naked templates don't include any photos, as they're ready for you to add your own!

What is your refund policy?

As our products are digitally distributed, unfortunately we don’t offer refunds after you make your purchase. Please make sure you review the product descriptions and software requirements before you make your purchase.

If you are having trouble with your software, we recommend reaching out to Adobe or Canva directly. If you believe there is something is missing from your product or is not as described, please let us know at

What if I need some extra help?

We’ve got you covered with step-by-step video tutorials that you’ll gain access to following purchase. We include options to use a few different design programs, and recommend using the software that you are most familiar with. If you have never used design software before, we suggest using Canva.  

Our video tutorials should be enough to get you started, but if you need help beyond these, you can find Canva tutorials here, Photoshop tutorials here and InDesign tutorials here.

Please note that our products are intended for DIYers, and as such, you’ll need to spend some time getting familiar with the software to get the best results. For one-on-one support and design assistance it may be best to work directly with a designer.

Are the fonts included in the design templates?

We can't legally redistribute fonts, so you won't receive the font files, but we will always provide the online links to where you can download all the fonts we've used.

We use a lot of free fonts, but sometimes we'll find a great premium font that better suits the design. If that's the case, we'll include links to where you can purchase the paid fonts, and suggest some free alternatives too, so you can decide which option best suits your brand.


Brett B.
Jun 2020
Bloody good product!
"What a bloody good product. I’ve been wanting to write an ebook and this will give me the structure and encouragement to make progress. Thank you!"
Jul 2020
Huge Timesaver
"This has saved me so much time and actually got me excited to create my freebie! Thanks for helping small businesses like mine with our marketing. Products like this are a lifesaver!"
Jun 2020
Well Designed
"I bought this recently and love it. The results have been amazing x"


4 Available

Choose between a stripped back Naked theme, or a Styled theme where the colours, fonts and photos have already been picked for you. All of our themes are completely customisable.


Bedford Theme

Content creation (and curation) for your feed can kill your time and your mood. Say hello to your new set of professionally designed templates for your feed and stories, ready to customise and post in minutes. The instagram toolkit includes 60 grid and story templates for Canva and Adobe Photoshop.

Bellevue Theme

Content creation (and curation) for your feed can kill your time and your mood. Say hello to your new set of professionally designed templates for your feed and stories, ready to customise and post in minutes. The instagram toolkit includes 60 grid and story templates for Canva and Adobe Photoshop.

Camwell Theme

Content creation (and curation) for your feed can kill your time and your mood. Say hello to your new set of professionally designed templates for your feed and stories, ready to customise and post in minutes. The instagram toolkit includes 60 grid and story templates for Canva and Adobe Photoshop.

Attraction Bundle


Save over 30% when you buy this item in our popular Attraction Bundle. Simplify how you attract, nurture and connect with potential customers with the Instagram Toolkit, Lead Magnet Toolkit and Pricing & Services Guide.

Lead Magnet Toolkit

Create your own ebooks, workbooks, checklists and swipe files in minutes, not days. This Lead Magnet toolkit includes over 80 professionally designed templates for creating and promoting resources your customers will be clamouring to get their hands on.


Adobe Indesign CC
Adobe Photoshop CC (Promo Templates Only)


A4 (210x297mm)
Letter (8.5x11″)


Access to our training library
PDF Handbook
The Attraction Blueprint
The 7-Point Promo Plan